Symbol Mark1212 (PRIMARY IDENTIFIER)

As an organization planning and evaluating national R&D projects under the Ministry of Trade, Industry and Energy, KEIT is actively involved in creative and practical R&D support to enhance the competitiveness of industrial technology. As part of its effort to realize advanced R&D for industrial technology and to be a global leader for the 21st century, a new CI was designed so that KEIT can internally establish its directions through shared values and vision, and externally provide our client with consistent image and representation.

Color & Gradiation

Gradation of blue and green colors shows professionalism, fairness and transparency of KEIT which provide client tailored responses, management and support for various R&D client based on optimized systems.

Signature

KEIT’s signature system refers to combination of the corporate mark and the logo type in their upper and lower positions for English or Korean according to specific criteria. The basic would be the corporate mark whereas the logo type is a supportive mean to clarify the company name. In order to prevent its deformation, the original file should be zoomed in and out with its proportion maintained.

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Color Rules

Main Color

• Confidence, trust, a sense of scale, comfort, professionalismPANTONE 2728PCC 100 M 70
  R 14 G 49 B 146

• Warmth, hope, enjoyment, happiness, enthusiasmPANTONE 376PCC 40 M 100
  R 150 G 207 B 22

• Nature, vitality, vividness, youthPANTONE CYAN PCC 90
  R 27 G 170 B 204

• Confidence, trust, a sense of scale, comfort, professionalismPANTONE BLACK PCK 100
  R 0 G 0 B 0

Sub Color

• Nature, vitality, vividness, youthPANTONE COOL GLAY PCK 50
  R 127 G 127 B 127

• Confidence, trust, a sense of scale, comfort, professionalismPANTONE 4505PCC 29 M 39 Y100
  R 127 G 218 B 9